About ProNoia
ProNoia was born from a quiet but powerful realisation:
too many women are struggling with their brains in isolation. Not because they’re failing, but because they were never properly understood.
For decades, ADHD was framed as something that mostly affected young boys. Many girls and women learned to cope by over-functioning, masking, and pushing through; often at great personal cost. It’s only in recent years that the scale of late diagnosis in women has started to become visible, partly thanks to women sharing their stories on social media.
ProNoia exists to meet that gap with intelligence, compassion, and science.
Why ProNoia?
Pronoia means the belief that life is conspiring in your favour.
It’s the opposite of paranoia, and it captures the shift ProNoia is here to support.
Your brain isn’t working against you. Your symptoms aren’t character flaws. With the right support, your biology can become an ally instead of a battleground.
ProNoia is a science-led brain health brand designed to support regulation, focus, and emotional resilience; particularly for women who were diagnosed late, misdiagnosed, or never diagnosed at all.
Meet the Founder
ProNoia was founded by a psychologist and entrepreneur from Cork, Ireland, who knows this experience from both sides; professionally and personally.
After years of building businesses, working in psychology, and being deeply curious about human behaviour, a late ADHD diagnosis at the age of 34 reframed everything. Patterns that once looked like inconsistency, burnout, or “not living up to potential” finally made sense, especially when viewed through the lens of female hormones, motherhood, nervous system regulation, and chronic overcompensation.
What followed the diagnosis was frustration, grief and confusion.
Most ADHD solutions weren’t designed with adult women in mind. Supplements were generic, advice was conflicting, and very little acknowledged the reality of running a business, managing cognitive load, motherhood or navigating perimenopause and beyond.
Rather than accept that gap, ProNoia was created to address it.
Not with quick fixes or overpromising but with evidence-based support, psychological insight, and respect for the complexity of the female brain.
What we are building
ProNoia is more than a supplement.
It’s a growing ecosystem focused on long-term brain health; supporting women to feel calmer in their nervous systems, clearer in their thinking, and more capable of building lives and businesses that work with their brains, not against them.
If you’ve ever felt smart but inconsistent, capable yet overwhelmed, or quietly exhausted from holding it all together - you’re in the right place.
ProNoia is here to help you understand your brain, not fight it.